Kent,
OH,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Bachelor of Business Administration in General Business provides students with a comprehensive overview of all business disciplines, as opposed to focusing on a specific field such as accounting, management, information systems, economics, entrepreneurship, finance, HR, or marketing.
Program Learning Outcomes
Upon completing this program, graduates will be able to:
Apply management and leadership skills to resolve organizational challenges
Utilize financial instruments to develop budgets, generate financial reports, and assess fiscal status
Recognize and evaluate international factors influencing business choices
Interpret data to address issues and inform decision-making
Develop and deliver consumer value propositions effectively