BSc in Media Arts and Design - Journalism in Harrisonburg United States | James Madison University

Graduates from JMU's School of Media Arts and Design excel at storytelling. Our program equips students to become innovative, thoughtful, and technically proficient media creators who understand both the personal and societal influence of their work and media's potential to benefit the public good.
Alumni from the School of Media Arts and Design build careers across media and related fields. With specialized tracks, students can focus on journalism, digital filmmaking, advertising creativity, or interactive design. The curriculum also provides excellent preparation for graduate studies in mass communication, journalism, advertising, visual media, or digital production. SMAD's flexible requirements enable students to complement their studies with minors or additional majors, deepening their expertise in their chosen storytelling mediums. The School of Media Arts and Design delivers comprehensive training for careers in mass media. Students can specialize in journalism (print, broadcast, and digital), television and video production, corporate communications, or converged media (integrating print, video, and web). The program also lays strong foundations for pursuing advanced degrees in mass communication and related disciplines like journalism, corporate communication, visual media, or digital production.