Harrisonburg,
VA,
United States
Type
Public
Degrees offered
Bachelor's Degree
This program equips students to analyze, assess, and participate in communication theories, media systems, and technologies utilized by various societal actors - including citizens, policymakers, activists, and organizations - for campaigning, governance, and social advocacy. Effective communicators create and employ varied strategies to help clients express objectives, identify target systems and audiences, select suitable media channels and messages, and formulate actionable plans for driving change.