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The Financial Counseling and Planning program equips students for professional roles in personal finance services. This expanding field attracts those interested in assisting individuals and households with financial goal achievement and enhancing their money management skills to navigate economic difficulties. The curriculum develops expertise in household resource allocation and relationship-building abilities essential for maintaining family financial stability. Students can tailor their coursework to meet the educational prerequisites for top financial counseling and planning certifications, aligning with their career aspirations. Program alumni qualify for positions in retail banking, financial advisory firms, insurance companies, financial guidance services, and social service agencies. Hands-on learning occurs through Iowa State University's Financial Counseling Clinic and corporate collaborations. An internship component allows students to implement classroom knowledge in professional environments.