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For those pursuing careers in professional or academic sports, our rigorous athletic administration and sport management program offers a distinct edge. Whether your goal is to work in sports communication, marketing, leadership, or operations, you'll acquire a unique blend of business acumen and sports industry knowledge tailored for the $510 billion global sports market. Throughout this program, you'll master the creation, coordination, promotion, and delivery of sports-related offerings. Alongside essential coursework in athletic administration and sports management, you can select specialized classes covering areas like sports media relations, sponsorship strategies, legal considerations, organizational governance, and financial evaluation. Our seasoned instructors bring real-world insights while offering research opportunities. While optional, you may elect to complete an internship for hands-on industry experience during your studies.