BA in Media - Media Advertising in Bloomington United States | Indiana University Bloomington

The Media Advertising concentration is a specialization available within the Bachelor of Arts in Media program, administered by The Media School under The College of Arts and Sciences. Students choosing this concentration collaborate with industry-experienced faculty members who are passionate about exploring advertising mechanisms. This program focuses on examining advertising's impact in business environments. Participants analyze consumer behavior as target audiences while acquiring competencies to design, oversee, and assess successful advertising initiatives.