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The commercial aspects of the music world can be just as vibrant, imaginative, and fulfilling as performing. Pursuing a Music degree with specializations in Merchandising or Business Administration will plunge you into the musical landscape, equipping you to collaborate with creatives, elevate brands, craft cutting-edge marketing campaigns, and leave your imprint on the field. Merge your artistic foundation with business acumen as you gear up for an exciting career in the ever-evolving music business. This program provides two focus areas - business administration and merchandising - to ready you for roles on the industry's commercial side.
Alongside your business studies, you'll engage in performance groups, receive one-on-one instruction, experience live concerts, and explore piano, audio technology, musical heritage, and theory within the School of Music's dedicated practice facilities.