BA in Mass Media - Media Management, Promotion and Sales in Normal United States | Illinois State University

Mass Media explores both the theoretical and practical aspects of media studies. This program provides diverse coursework covering media impacts and technological advancements, allowing students to concentrate in areas like performance, production management, or digital media. Students gain hands-on experience through acclaimed platforms like WZND and TV-10, which specialize in sports broadcasting, documentary filmmaking, news reporting, and innovative media projects. Mass communication originates when individuals observe events, process that information, and disseminate it to audiences via various channels. The media industry encompasses six primary sectors: advertising, public relations, journalism, information services, entertainment, and market research.