Pocatello,
ID,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Social Media & Digital Communication focus merges content development, narrative techniques, and brand strategy with social media marketing and analytical tools, equipping students with essential competencies for success in social media management. Throughout their studies, participants will design and execute social media initiatives in multiple courses, master data-informed decision-making, enhance platform engagement, and earn industry-recognized social media certifications. Program alumni pursue roles as social media coordinators, digital artists, online influencers, creative producers, marketing advisors, audience engagement specialists, brand representatives, and content planners.