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The Department of Communication, Media, and Persuasion offers a Bachelor of Arts in Communication with specialized tracks including Corporate Communication, Rhetoric, Media and Social Change, Visual Communication, and Multi-Platform Journalism. Students can also pursue minors in Public Relations/Advertising, Visual Media, Journalism, Communication, and Advocacy. The program's core goals for the Bachelor of Arts in Communication focus on helping students develop: Critical thinking skills. Proficiency in written communication. Strong oral presentation abilities. Practical problem-solving techniques for both personal and career objectives. Skills in creating and assessing strategic verbal and visual content. Effective research methods for gathering information. Knowledge of communication's impact across interpersonal, team-based, organizational, political, cultural, digital, and historical settings.