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This program establishes a strong research groundwork in disciplinary theories and methodologies, equipping you to utilize them for investigating pressing business challenges through academic research.
You'll build a robust foundation in research principles and techniques, learning to employ them when analyzing critical business issues. The program offers four specialization paths: accounting and management, marketing, strategy, and technology.
The accounting and management concentration focuses on how information influences resource distribution and stakeholder decisions. Marketing specialists investigate the exchange of goods, services, and information to meet organizational and individual needs. Strategy researchers analyze how companies generate value and maintain competitive advantages. The technology and operations management path trains students to study innovation processes, product development, and how technological advancements drive economic progress and societal change.