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Information technology serves as the backbone of thriving enterprises. Expertise in IT remains highly sought-after across industries. A persistent gap exists for professionals who possess both technical IT capabilities and strategic business insight to deliver a competitive edge in today's global economy. Robinson's B.B.A. program with a CIS concentration aims to develop graduates who can address this critical demand. The curriculum teaches students to integrate business fundamentals with practical technological expertise, enabling them to design essential computing solutions for organizational success. CIS graduates pursue careers spanning consulting, systems design, process optimization, cybersecurity, IT leadership, business analytics, data science, digital transformation, and software development.