BSc in Business Administration - Marketing in Erie United States | Gannon University

Marketing involves crafting, sharing, and providing value to consumers. Through Gannon's marketing program, you'll assist businesses in identifying unfulfilled customer demands and creating solutions to address them. You'll also employ strategies like advertising, promotions, pricing, distribution, sales, and customer relationship management to establish powerful brands that engage and maintain customers in this fast-paced industry.

Acquire hands-on experience through essential marketing courses such as:
Marketing Research: Learn and implement methods organizations use to gather, organize, and interpret data about consumer preferences.
Strategic Marketing Management: Obtain practical experience in marketing strategy by collaborating with companies to create detailed plans that enhance their business performance.
Marketing Communications: Explore and practice the techniques for designing, implementing, and evaluating integrated marketing campaigns.