Los Angeles,
CA,
United States
Type
Public
Degrees offered
Bachelor's Degree
To earn a Bachelor of Science in Business Administration with Marketing or Retailing specializations, students must complete 120 credit units. This includes 45 units in the BSBA core curriculum and 27 units dedicated to the chosen concentration. Students should meet with an academic advisor to determine the exact unit requirements across all degree components, including general education and elective courses. The Marketing concentration equips students with essential skills for today's evolving marketing landscape. The program teaches students to analyze market conditions and consumer trends using modern research techniques, develop strategic marketing solutions, and engage customers through contemporary digital and social media channels.