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Sports management experts grasp the intricate dynamics between athletes and their fanbase while mastering the specialized expertise the field requires. The Entertainment Business master's program with a Sports Management focus equips you for a fiercely competitive industry that extends well beyond stadiums. You'll study winning tactics from industry leaders and delve into advanced subjects including deal structuring, financial strategy, and sports promotion partnerships.
We aim to equip you with concentrated business acumen and industry-specific knowledge crucial for thriving in entertainment and sports. This curriculum cultivates highly skilled professionals pursuing careers in these dynamic sectors. Coursework covers executive leadership development, project coordination, sports operations, legal considerations in athletics, contract negotiations, sports promotion, digital marketing strategies, and entrepreneurial planning. Beyond business fundamentals, your training will sharpen critical analysis, creative problem-solving, and strategic thinking abilities - fostering continuous professional growth and career longevity.
You must have a baccalaureate or higher level degree from an accredited postsecondary educational institution recognized by the U.S. Department of Education with a transfer academic average of 2.0, OR a Full Sail bachelor’s degree with a minimum cumulative GPA of 2.0.
Degree held must be of similar scope/subject matter as the intended graduate degree program.
Language Proficiency: TOEFL iBT minimum required score of 79; IELTS Academic minimum required score of 6; Pearson Test of English Academic (PTE Academic) score of 53.