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The independent MS program provides comprehensive training in television and media management, along with essential business leadership skills. The combined MS/MBA track, a collaboration with LeBow College of Business, enables students to blend additional business coursework with multi-platform television management strategies, granting graduates the added benefit of obtaining Drexel's prestigious MBA degree.
Both the MS and MS/MBA programs aim to achieve these educational goals:
Mastering revenue streams and financial frameworks that power today's cross-platform media landscape
Developing proficiency with financial evaluation techniques
Evaluating current and emerging technologies to effectively oversee media enterprises at executive levels
Navigating the multifaceted programming environment, including content creation, distribution, scheduling strategies, and the challenges of multi-channel content delivery
Recognizing the value of workplace diversity in media and applying this understanding to guide organizations with an emphasis on fairness and inclusion
Acquiring and applying the leadership competencies needed to manage all tiers of the multi-platform media sector