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Social & Personality faculty explore how individuals perceive, experience, and behave in everyday social contexts. Their research focuses particularly on human interpretation of social environments, with specialized studies in judgment processes, attribution theory, self-awareness, emotional states, and social biases. Key investigations examine the accuracy of self-perception and social judgments, decision-making mechanisms, unconscious influences on choices, and the psychological foundations of moral evaluation.
Available research resources encompass: dedicated spaces for perceptual and cognitive studies, a social psychology lab configured for experimental and observational research, specialized labs for electrophysiology and biochemical analysis, surgical suites, animal behavior research facilities, technical workshops, a media production studio for educational research, computer systems with experimental control capabilities, real-time data processing equipment, and various specialized on-site and off-campus research locations.