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The Bachelor of Arts in Economics offers analytical tools to address resource allocation challenges within technological and institutional frameworks. This program delivers comprehensive knowledge at both microeconomic and macroeconomic scales. Students develop skills to analyze and evaluate societal and economic matters critically, while effectively communicating about regional, national, and international concerns. The curriculum teaches students to utilize and analyze economic research and statistical information. As an academic field, economics has existed for more than 200 years. John Maynard Keynes characterized economic analysis as primarily a methodological approach - a cognitive framework and thinking technique that enables practitioners to reach accurate conclusions. The National Association of Business Economists (NABE) notes that economists' distinctive capability lies in connecting specific industry/market trends to the wider economic landscape, maintaining both detailed and big-picture perspectives. The versatile education economists receive equips them to tackle diverse analytical challenges - an invaluable quality for organizations navigating shifting industry priorities.