BSc in Business Administration - Marketing in Fresno United States | California State University, Fresno

Marketing involves identifying target audiences, creating products and services, establishing pricing, selecting distribution methods, crafting promotional campaigns, and providing post-purchase support. When these components are effectively combined, businesses can cultivate lasting customer connections. Grounded in marketing principles, students examine marketing information systems while exploring exchange relationships, direct communication, market analysis, positioning approaches, digital marketing, and strategic marketing development. Students may also focus on specialized topics including advertising, retail operations, global marketing, service industry strategies, supply chain management, sales leadership, distribution systems, consumer behavior, and athletic marketing. Practical application is emphasized through real-world projects, community-based learning, collaborations with regional businesses, and extended internships. This vibrant, rapidly evolving discipline presents diverse career paths in digital marketing, market analysis, product development, retail leadership, distribution networks, sales operations, procurement, brand promotion, and marketing leadership. These rewarding professions foster professional development, spark innovation, and cater to various passions.
The Marketing and Logistics Department provides three specialized tracks within the Business Administration bachelor's program: (1) Marketing, (2) Supply Chain and Logistics Strategies, and (3) Sports Marketing, along with a Fashion Merchandising bachelor's degree. The department also offers four certification programs: Marketing Certification, Supply Chain Strategies Certification, Sports Marketing Certification, and Fashion Merchandising Certification. Additional details are available below.