BSc in Marketing in Provo United States | Brigham Young University

Marketing students develop expertise in performing market analysis, grasping customer psychology, and designing impactful promotional campaigns. Alongside core marketing principles, they gain introductory knowledge in complementary business disciplines like accounting and supply chain management, preparing them for leadership positions. Students refine their marketing specialization by choosing from diverse electives, spanning sales techniques to analytical methods.

This 64-credit limited enrollment marketing program admits 90 new students annually for Fall semester coursework. Admitted students typically enroll in 12-15 credits per term, enabling graduation within 3-4 semesters. The curriculum begins with a 13-credit junior core marketing course package during the first semester.