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The concentration in social media marketing prepares you to be an effective communicator in the dynamic world of new media channels.
Social media marketing courses show you how to apply foundational research and communication skills to new communication tools. You learn marketing principles, what drives consumer behavior and how to coordinate messaging across multiple communication platforms. You also earn certification in social media management tools.
By the time you graduate, your experiences may include:
Internships with nonprofits, business-to-business firms and national brands
Opportunities to conduct research with faculty and present it at national and international conferences
Professional development and networking through the American Marketing Association