Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Bradley's advertising and public relations program enhances your skills in creating meaningful connections by boosting public engagement with concepts, offerings, and solutions while cultivating valuable partnerships that serve both your institution and its stakeholders.
As an advertising and PR student at Bradley, you'll master strategic approaches to elevate organizational identity while gaining practical communication techniques for reaching varied demographics. The curriculum covers campaign development, assessment methods, and leveraging events, digital platforms, and media outreach to nurture crucial brand-building connections.
For your capstone experience, you'll collaborate with peers to create an actual advertising or PR initiative for a local Peoria enterprise or charity. Outside academics, internship opportunities exist at marketing firms, corporate departments, or major events like the Chicago Auto Show. Campus involvement options include Bradley's chapters of the American Advertising Federation and PRSSA, along with the nationally acclaimed speech team.