BA in Business Administration - Marketing in Fullerton United States | California State University, Fullerton

The Bachelor of Arts in Business Administration delivers comprehensive training in business principles and applications. This program equips students with knowledge across various business fields, preparing graduates to make informed decisions using analytical, problem-solving, and critical thinking skills grounded in evidence. The curriculum focuses on developing communication abilities, enabling students to express ideas clearly in writing and speech across professional and general contexts. Learners gain expertise in team dynamics, including motivation strategies and conflict resolution. The program also emphasizes quantitative methods, teaching students to employ data, tools, and frameworks to examine business challenges and inform decision-making. Additionally, students explore the broader implications of business through legal, cultural, political, and ethical perspectives.