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The Bachelor of Fine Arts in Graphic Design offers a structured studio curriculum focused on design thinking and visual communication problem-solving, equipping students to excel in a fast-paced professional landscape.
Introductory foundation courses in the first year explore two- and three-dimensional visual principles. Specialization in graphic design begins in the second year, with yearlong studios emphasizing form and typographic communication. Junior-level studios tackle creative authorship, target audiences, and diverse media formats, including motion and interactive design. Students learn to approach projects strategically by crafting content, identifying audiences, and selecting ideal communication channels. The program culminates in a senior thesis where students develop a personal design approach to investigate meaningful contemporary issues. Electives enhance core studios, allowing specialization in chosen areas while maintaining flexibility to adapt to this ever-changing discipline.
Faculty mentor students to refine technical skills, formal execution, and conceptual thinking through structured and exploratory projects. Their professional connections and studio practices help bridge academic and professional worlds. Students engage with Boston's design community through organizations like AIGA to build their professional networks. The program fosters interdisciplinary collaboration with other BU colleges and institutes, facilitating knowledge exchange with professionals across communication-focused fields.
Program Outcomes
Graduates of the BFA in Graphic Design will:
Create portfolios demonstrating originality, creative vision, ambitious thinking, and conceptual clarity.
Express ideas through distinctive visual language while mastering studio techniques, materials, and tools.
Analyze critically and communicate persuasively, applying historical and contemporary design frameworks to understand the field's evolution.
Prepare professional materials including statements, resumes, portfolios, and digital profiles.
Apply core design principles—form, authorship, audience, medium, and context—to create adaptable systems across various technologies and platforms.
Implement comprehensive design processes incorporating research, ideation, development, presentation, and evaluation.