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This certification equips learners with practical skills in developing comprehensive marketing strategies. Participants will concentrate on evaluating media performance and assessing brand impact. The curriculum covers media planning, purchasing, digital advertising, and mobile marketing tactics, delivering industry-relevant training that meets workforce demands. This program complements both the AAS and BAS degrees in digital marketing, creating pathways for advanced education and expanded professional opportunities.
Program Competencies
Develop, assess, and refine media initiatives using data-driven insights and strategic guidance
Synthesize digital advertising, mobile platforms, and media acquisitions into cohesive marketing strategies
Evaluate campaign performance to inform subsequent marketing approaches