BFA in Creative Direction in Pasadena United States | ArtCenter College of Design

The Bachelor of Fine Arts (BFA) in Creative Direction program (previously known as the Bachelor's in Advertising) equips you to guide marketing and advertising toward innovative, captivating, and unconventional paths, shaping all facets of a brand's visual identity, tone, experience, and global presence.
This creative direction specialization builds expertise in visual and verbal communication across multiple mediums such as film, video, photography, graphic and interactive design, social platforms, digital strategies, and app development. Grounded in robust advertising principles, our curriculum empowers you to create engaging stories across both traditional and digital platforms to capture audience attention.