MFA in Advertising in San Francisco United States | Academy of Art University

By leveraging your personal experiences along with the artistic and technical expertise you acquire, you'll be equipped for professional roles such as art director, copywriter, or creative strategist. Advanced advertising principles and concepts come alive as you build your distinctive portfolio through both independent and team-based projects.

Graduate students will achieve the following learning outcomes:

Strategic Communication

Create strategic components centered on the target audience, product/service, and market dynamics
Collect, evaluate, and implement pertinent information, including historical context, into strategic projects

Visual Communication

Employ suitable visual mediums, including hand-drawn illustrations, to communicate key messages
Implement relevant design fundamentals in both strategic and creative endeavors

Verbal Communication

Express creative concepts, ideas, and brand personality using compelling and refined language throughout all creative phases
Demonstrate distinctive and adaptable communication skills in both spoken and written formats