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The Westminster School of Arts houses the Centre for Research and Education in Art and Media (CREAM), recognized as one of the UK's most accomplished and highly regarded arts research hubs. In the 2014 Research Exercise Framework, CREAM received top marks among institutions for diverse art and design research, with 45% of its work classified as world-class and 63% rated as having world-leading impact.
CREAM conducts interdisciplinary research spanning ceramics, visual arts, photography, film, experimental media, music, and fashion. With 30 researchers and more than 50 PhD candidates, it stands as London's premier research center for visual/media arts, design, and music, ranking among the UK's top six institutions. Nearly 50% of CREAM's doctoral students pursue practice-based degrees.
Doctoral researchers at CREAM become part of a vibrant academic community, engaging in seminars, guest lectures, innovative conferences, and collaborative symposia with partner institutions. CREAM has played a pivotal role in shaping discussions around practice-based research in audiovisual media and was a founding contributor to the AHRC-supported AVPhD initiative.