London,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
MSc in Digital Marketing Management in London United Kingdom | University of Westminster
University of Westminster
|
London United Kingdom
Visit institution website
for more information
Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP
19,500
(c. USD26,017.88)
Attendance
Full-time
Full-time Duration
12 months
Digital technology has revolutionized marketing, enabling more efficient and cost-effective customer targeting and online behavior tracking. The Digital Marketing Management MSc equips graduates with essential skills like data analysis, marketing automation, UX, and content creation—highly sought-after by employers. Whether you're an experienced marketer looking to specialize or transitioning from another field, this dynamic program covers the theories and practical skills needed for digital marketing careers. The course begins with a digital marketing bootcamp, introducing key tools, media, and emerging trends like AI and content marketing, followed by studies on digital consumer psychology and innovative approaches to customer experiences. Students gain hands-on experience in the cutting-edge Switch 23 lab, using Adobe Creative Cloud tools to develop multi-channel campaigns and digital strategies. Additionally, an optional short course prepares students for Scrum Master certification, introducing agile project management frameworks widely used in web design and analytics for iterative digital development.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.
Alternative professional qualifications with at least three years relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0. TOEFL 88 overall with a minimum of 17 in Listening, 21 in Writing, 18 in Reading and 20 in Speaking.
Alternative professional qualifications with at least three years relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0. TOEFL 88 overall with a minimum of 17 in Listening, 21 in Writing, 18 in Reading and 20 in Speaking.
Tuition
GBP
19,500