MSc Marketing Management (Retail) in Dorset United Kingdom | Bournemouth University

This Master's program serves as a conversion course, perfect for graduates seeking to shift their academic focus or career path. The curriculum focuses on teaching and applying key principles for running and promoting retail operations. Our institution has delivered specialized courses in this field since 1989, boasting more than 700 graduates, with numerous alumni holding executive leadership roles. You'll be taught by research-driven faculty with industry expertise, who have produced groundbreaking studies on retail management and marketing challenges. The program explores modern retail landscapes and addresses current trends in retail operations and promotion, covering areas like digital strategies and worldwide expansion. Through critical analysis of global retail growth and practices, you'll hone vital analytical abilities for international retail operations and marketing, preparing you to implement these skills professionally. Opt for a 30-week internship to gain hands-on experience for retail and marketing careers post-graduation. Our vast alumni network offers exceptional connections and prospects within retail and marketing industries worldwide.