MA Luxury Brand Management with Advanced Practice [May Start] [London] in London United Kingdom | Northumbria University

The global luxury goods sector is projected to grow from US$309.6 billion in 2021 to US$382.6 billion by 2025 (Statista, 2021).

Our MA Luxury Brand Management program cultivates innovative strategies for managing premium consumer products (including automobiles, beauty products, beverages, fashion, perfumes, accessories, jewelry, travel goods, marine vessels, and timepieces) within this expanding industry. This course equips students with essential insights into contemporary challenges facing the luxury sector, covering key areas like brand strategy, promotional techniques, and digital marketing approaches.

Program Highlights
Cultivate entrepreneurial and leadership abilities within the flourishing luxury market
Gain deeper knowledge about luxury product creation, supply chains, and market positioning
Participate in an immersive industry project with actual luxury brands
Equip yourself for leadership positions in the luxury industry
The Advanced Practice track offers either an internship or team-based consultancy opportunity to boost career prospects
Graduates qualify for QA Professional Pathways, providing access to specialized training from one of Britain's leading IT and management education providers