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Seeking a distinctive business management degree? A career in sports management appeals to those passionate about athletics, though you needn't be a die-hard fan to pursue this program. The UK's vibrant sports and leisure sector employs 580,000 professionals, while across the EU-27 in 2019, over one-third of sports industry workers were aged 15-29.
Created in collaboration with top London sports clubs, agencies, and governing bodies like Queens Park Rangers and the MCC at Lord's, our BA program incorporates hands-on professional experience with sports organizations to prepare you for the workforce.
Graduates pursue diverse, fulfilling careers - from Premiership club marketing directors to sports analysts, sponsorship specialists, or diversity consultants.
This cutting-edge, industry-aligned program builds your understanding of modern business management within the sports sector. You'll master industry operations while exploring challenges sports organizations face, including sustainability initiatives, diversity efforts, and how emerging technologies transform sports marketing, management, and fan engagement strategies.