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Why choose this course? Product design is a dynamic field that progresses in tandem with technological advancements, faster production cycles, customized offerings, and sustainable manufacturing practices. It involves empathizing with users, challenging conventions, and identifying opportunities for meaningful improvements. Our program blends engineering principles with marketing, branding, user experience, and entrepreneurial skills, equipping graduates to excel in startups or established companies. You'll master manufacturing techniques, CAD, rapid prototyping, and digital tools - essential competencies for creating market-ready products that balance aesthetics, functionality, quality, and affordability.Study at StrathclydeAt the University of Strathclyde, twice named Times Higher Education University of the Year (2012 & 2019), our BSc (Hons) Product Design & Innovation program offers:training in developing innovative products for global marketsaccess to advanced design technologies including 3D modeling and printinginternational study opportunities in Europe, Asia, and Australiadevelopment of creative, technical, and communication skillshands-on industry placementsprofessional accreditation from IET and IEDCareer prospectsA successful product design career requires technical expertise, creativity, problem-solving skills, and a dedication to improving products. Our program emphasizes practical experience through industry projects and internships, giving graduates a competitive edge. Leading companies like Adidas, Dyson, and Jaguar Land Rover regularly recruit our graduates for diverse roles, while others join prestigious graduate programs at firms like Unilever and Procter & Gamble.