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This program delivers an engaging curriculum focused on providing you with international marketing principles and methods sought after by businesses and marketing firms.
The Roehampton MSc Global Marketing equips you with vital knowledge of modern marketing theory and application, developing the strategic and tactical marketing abilities required for professional success.
You'll explore:
Management's strategic, financial and operational framework
Digital marketing approaches
Growing data-centric environment where executives make decisions
Developed through partnerships with top researchers and industry experts, the Roehampton MSc Global Marketing adopts an international perspective - readying you for leadership challenges in global business settings.
Utilizing cutting-edge facilities such as our Business Lab and Bloomberg Trading Room, you'll develop a sophisticated grasp of:
Organizational strategy
Leadership principles
Financial management practices
Our research methodology course provides the tools and approaches necessary for conducting rigorous empirical studies with academic merit, practical significance and professional applicability.
You'll also have opportunities to undertake consulting projects with either multinational companies or notable London-based SMEs.
Roehampton Business School fosters an innovative, welcoming environment that prioritizes your educational experience. Understanding our students' diverse personal situations, we restrict on-campus instruction to no more than two days weekly, allowing you to effectively manage studies alongside employment, family and other responsibilities.