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This specialized MSc program offers an interdisciplinary approach to business management while providing focused expertise in marketing. You'll study key areas including Personal and Professional Development, Economics, Accounting and Finance, Global People Management Perspectives, Ethical Business Practices, and various marketing disciplines such as Brand Marketing, Digital Marketing, Advertising, Multi-Channel Strategies, Retail Marketing, and Social Marketing. After completing the coursework, you'll gain practical experience through a business consultancy project. Upon graduation, you'll possess the analytical skills to assess organizations strategically and create effective marketing plans, preparing you for diverse marketing career opportunities.