BSc (Hons) Consumer Behaviour and Marketing in Reading United Kingdom | University of Reading

Our modern society revolves around consumerism. This BSc Consumer Behaviour and Marketing program helps you grasp consumer psychology and its critical role in marketing strategies and policy development.

As a pioneering program in the UK, it combines expertise in consumer behavior, business, marketing, applied psychology, and economics. You'll learn from expert faculty, including collaborations with Henley Business School specialists.

The University of Reading holds 14th place for Marketing in the UK (Complete University Guide, 2024). Throughout your studies, industry professionals will share valuable insights through guest lectures.

In your final year, choose between a real-world marketing consultancy project or an independent research project on topics that interest you. Past projects have examined consumer behavior in areas like branding, global markets, sports, digital advertising, gender studies, gaming, beauty products, fashion trends, media placement, technology, and food industries.

For those interested in practical experience, consider the BSc Consumer Behaviour and Marketing with Placement Year option, available either domestically or internationally. This program prepares graduates with sought-after skills, with past students securing placements at major corporations like BMW, Microsoft, Disney, L'Oréal, and Samsung.