BA (Hons) Marketing with Year in Industry in Leicester United Kingdom | University of Leicester

Our Marketing BA immerses you in the practical aspects of management across public and private sector environments. You'll integrate core management studies with specialized areas like marketing management, digital/social media strategies, and marketing analytics. This equips you with valuable analytical capabilities, communication expertise, and collaborative skills that apply directly to any professional path. The program examines market dynamics through cultural and economic lenses, offering a more comprehensive perspective than traditional business marketing approaches. You'll investigate how cultural, political, and technological forces shape consumer behavior and marketing approaches, developing practical skills to address these complex issues. The curriculum encourages critical thinking about organizational ethics, sustainability, and the evolving role of digital platforms in consumer engagement. Our CIM-accredited program offers module exemptions for graduates achieving a 2:2 or above, available for five years post-graduation - simply register as a CIM student member and cover applicable assessment fees.