PhD/MPhil Marketing in Portsmouth United Kingdom | University of Portsmouth

If you're looking to advance your marketing knowledge through postgraduate research, Portsmouth offers an ideal environment. Our marketing research spans advertising, branding, digital strategies, tourism marketing, and societal impacts, alongside related fields like computing, economics, psychology, and statistics. As a postgraduate researcher here, you'll contribute to turning our expertise into real-world solutions. We examine both traditional and innovative business approaches, assist companies in gaining deeper market and consumer insights, and frequently partner with businesses to apply our findings directly to their marketing strategies. Our work also investigates how disruptive technologies, retail digitalization, and big data are influencing modern markets. We employ quantitative methods including experiments, regression analysis, and structural equation modeling to assess causal relationships, while qualitative approaches like ethnography and narrative analysis help us understand consumer behavior in depth.
MPhil option available.