MA Fashion Marketing in Portsmouth United Kingdom | University of Portsmouth

For self-driven individuals who thrive on independent thought and have a keen interest in both research and fashion, this MA Fashion Marketing program will shape you into a visionary professional equipped to influence the fashion sector. Delve into the principles, roles, and methodologies of fashion purchasing and merchandising while mastering marketing management theories and applications, and investigate cutting-edge communication techniques for fashion and luxury brands. You'll develop the ability to extract valuable insights from diverse cultural and global contexts, converting them into compelling marketing plans and messages across traditional, digital, and social media channels. The curriculum provides thorough grounding in marketing fundamentals while teaching you to implement these concepts within the international fashion arena. While enhancing your entrepreneurial abilities, you'll undertake a self-directed final project on a subject of your choice. Throughout the program, you'll have access to industry talks exposing you to various brands, market segments, professional insights, and innovation themes, ensuring you're prepared to participate in modern fashion discourse upon graduation. Previous guest speakers have featured Thomas Slide, Mintel's Media and Technology Director, who shared crucial consumer technology trends - from new product adoption to device integration in daily routines - along with an examination of public attitudes toward technology and its profound impact on how we connect with and perceive our world. Additionally, participate in excursions to flagship retail locations, where we'll analyze how avant-garde design has revolutionized luxury retail spaces in modern times and assess current obstacles created by digital advancements.