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The Bachelor of Science in Sport Management & Leadership focuses heavily on cultivating business administration and leadership competencies, addressing the increasing need for professionals in the sports industry at both national and global levels. This sport management program is structured across three phases. During the initial phase, students gain comprehensive understanding and abilities in areas such as sports administration, promotional strategies for sports, effective communication, leadership in sports, social dimensions of athletics, and coaching methodologies.
As students progress to the intermediate and advanced stages of this Sport Management and Leadership program, they can tailor their studies by selecting from various specialized topics in sports business and leadership. These include digital marketing for sports, team leadership dynamics, strategic sports administration, international sports commerce, event planning, and managing high-performance sports environments.