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Our adaptable Management programs feature a shared foundational year before letting you concentrate on your selected specialization to boost career opportunities. Offering diverse course options, you can truly customize your degree. The BSc (Hons) Management (Marketing) program is ideal if you're passionate about strategic marketing management or specialized areas like market analysis, product innovation, brand strategy, omnichannel marketing, and retail management. To earn your BSc (Hons) Management (Marketing) degree, you must complete at least 40 credits of second-year marketing courses (one-third of your studies) and 60 credits of final-year marketing electives (half your coursework). With identical first-year curricula across Management and specialized Management degrees, switching between programs is seamless - you only need to apply for one initially.