BA (Hons) Marketing with Year Abroad in Leicester United Kingdom | University of Leicester

Our Marketing BA program immerses you in the practical aspects of management across public and private sector environments. You'll integrate core management studies with specialized training in marketing strategy, digital/social media marketing, and market analytics. This comprehensive approach develops essential analytical capabilities while fostering communication and collaboration skills that translate directly to any professional path. The curriculum examines market dynamics through cultural and economic lenses, offering a more expansive perspective than traditional business marketing approaches. You'll investigate how cultural, political, and technological forces shape consumer behavior and marketing strategies, gaining practical tools to address these complex issues. The program challenges you to consider organizational ethics and sustainability while examining digital media's evolving role in consumer engagement and content creation. Our CIM-accredited Marketing BA offers graduates (with 2:2 or above) module exemptions for up to five years - simply register as a CIM student member and cover applicable assessment fees.