BA (Hons) Business Management and Marketing in Newcastle United Kingdom | Keele University International College

Our Business Management and Marketing BA program enables you to focus on marketing while building comprehensive management expertise. The curriculum emphasizes developing your understanding of organizational management across various sectors, equipping you with vital marketing strategies for today's rapidly evolving digital business landscape.
Today's business world demands professionals capable of analytical thinking regarding management, organizations, and their workforce. You'll expand your understanding by examining management through historical, economic, political, and sociological perspectives.

The program investigates current marketing principles and frameworks to strengthen your expertise in specialized fields including consumer, B2B, social, and nonprofit marketing, while introducing the psychological and social factors affecting consumer decisions.

This degree allows you to tailor your education to match your interests and strengths. First-year electives include options like business law, accounting fundamentals, global business operations, microeconomics, international commerce, and HR management.

Advanced modules in the Business Management and Marketing BA cover subjects such as organizational behavior, presenting foundational theories including Taylorism and Human Relations approaches, along with motivation, workplace politics, leadership, and gender dynamics. The program further examines consumer behavior, enhancing your grasp of modern consumer trends and their connection to marketing strategies. You'll learn contemporary market research methodologies and conduct independent field research to apply these techniques practically. Develop critical insights into digital marketing and communications while understanding global marketing challenges.

As you advance, you can choose from diverse electives spanning professional development, operations management, quality control, social entrepreneurship, and corporate governance. The business strategy elective features a virtual simulation game, allowing you to implement course theories. Other options may include strategic marketing management, cross-cultural business comparisons, and modern retail studies. Note that elective offerings may vary.