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Gain expertise in assisting managers with data-driven decision-making for business operations by analyzing social media and marketing data, along with applying optimization and forecasting techniques. This adaptable program, built on solid theoretical principles, is ideal for those pursuing careers in business analytics or aiming for PhD studies. Our curriculum guarantees a strong grasp of business analytics fundamentals, essential programming and math skills, plus the ability to effectively present and communicate data insights to management. Select from specialized modules like Marketing Analytics, Strategic & HR Analytics, Operations Analytics, or Environmental Analytics to tailor your degree to your professional goals. The program continuously develops your employability, culminating in a Business Project module where you'll tackle real organizational challenges using actual data. Exceptional students may qualify for the Quantitative Techniques for Economics and Management (QTEM) program, featuring an international internship and study abroad opportunity.