MA in Advertising, Marketing and the Media in Colchester United Kingdom | University of Essex

Advertising and marketing now play a pivotal role in shaping global social interactions. As influential persuasion industries, they craft compelling visions of an ideal lifestyle, tapping into both personal and societal dreams and ambitions. This MA program offers a critical examination of the business and social dimensions of advertising and marketing, exploring how they connect cultural ideals with creative and economic progress.

Offered by our highly-ranked Sociology Department, the course delves into major theoretical discussions and practical issues in advertising, marketing, and media studies, while examining advertising practices across Britain, North America, and emerging markets such as India.
This program serves as strong groundwork for advanced academic pursuits, with many graduates building successful careers in academia, both within the UK and internationally.

Other alumni have forged rewarding paths in NGOs, local governments, specialized research organizations, public sector roles, charitable institutions, media production, and market analysis.