Edinburgh,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
Our Master of Science in Marketing program offers comprehensive expertise in marketing from both theoretical and practical viewpoints, equipping you to tackle marketing problems with innovative and analytical approaches.
You'll gain thorough insight into marketing's core principles while exploring contemporary and evolving professional applications across diverse fields including:
strategic marketing management
marketing decision analysis
consumer psychology
market research methodologies
The program allows customization through elective courses, letting you focus on specialized areas like marketing communications based on your interests.