MSc International Luxury Marketing in Banbury United Kingdom | Oxford Brookes University

Purchasing a premium vehicle, high-end handbag, or exquisite bottle of wine should feel like a special occasion. As a luxury marketing professional, your role involves elevating brands across various platforms to uphold their prestige, share their legacy, and foster confidence. This dynamic field combines sophistication with cutting-edge approaches. High-end labels frequently pioneer emerging technologies like augmented reality to engage their discerning clientele and create impact. We'll also encourage you to evaluate the sustainability of these innovations, assessing their durability and craftsmanship.

We've cultivated strong connections with luxury brands both locally and internationally. Our collaborations include partnerships with renowned destinations like Bicester Village's designer outlets and the historic Blenheim Palace estate. Previous students have gained insights from industry leaders at Porsche UK. Upon graduation, you'll have diverse opportunities beyond corporate marketing positions. Your skills will be particularly valuable at agencies focused on the luxury sector. With your knowledge of ethical marketing practices, you'll be positioned to drive change and champion sustainable initiatives.

Full-time program: Complete in 1 year or opt for the 2-year sandwich course, which incorporates a year of paid, supervised industry experience (work placement).