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The BA (Hons) Fashion Product Management and Innovation program provides a specialized curriculum enabling students to investigate and develop materials and clothing designed for the fashion sector. Through diverse modules examining garment silhouettes, textile fiber properties, and fabric functionality, the program addresses the evolving demands of an industry requiring advanced material and fit solutions (State of Fashion 2020), equipping students to propose creative responses to contemporary challenges. This course combines theoretical and hands-on learning in material design and clothing product evaluation, leveraging the fashion department's expertise in fabrics and garment creation. Students will benefit from existing textile innovation facilities, garment production resources, and the university's 3D technology labs and workshops for immersive learning experiences.
The program mirrors professional standards in textile and apparel product development, emphasizing skills applicable to product lifecycles and careers as material specialists or garment technologists.