BA (Hons) Fashion Marketing and Communication in London United Kingdom | University of East London

The BA (Hons) Fashion Marketing and Communication program equips you with contemporary expertise and hands-on abilities essential for success in marketing and lifestyle sectors. You'll explore the creative approaches for enhancing profitability and community value while examining how both local and international brands connect with their audiences. The curriculum breaks down the economic, environmental, and social influences shaping brand allegiance, customer interaction, corporate values, and their financial impact on creative industries and public sectors.
This program emphasizes core marketing concepts, strategic planning, and academic frameworks to support your academic projects. Course modules focus on real-world problem-solving, tackling issues relevant to East London communities or fashion enterprises. You'll employ analytical techniques, evaluate data, and develop innovative approaches to reach specific consumer demographics. Training in Adobe InDesign, Creative Suite, and Photoshop will enable you to effectively present your concepts per project requirements. Collaborative projects will highlight the value of teamwork, simultaneously boosting your self-assurance and professional readiness - as demonstrated by partnerships with major brands like Amazon, ASOS, Fashion Minority Report, Never Fade Soho & That Gorilla Brand.

Our fashion marketing alumni are positioned to achieve the same level of professional accomplishment as numerous University of East London fashion graduates.
Marketing expertise frequently sparks entrepreneurial ambition among our students, with many launching their own ventures.
This specialized program also prepares graduates for diverse career paths including merchandising, retail buying, PR, fashion media, campaign coordination, and trend forecasting.
Notably, three recent alumni who incorporated marketing studies into their design education have secured buying positions at Urban Outfitters, Anthropologie, and Marks & Spencer.