MSc Digital Marketing (with Placement/Project Year) in Chester United Kingdom | University of Chester

The UK is currently facing a shortage of digital marketing expertise, and this MSc program equips you with essential knowledge and capabilities to launch or advance your marketing career with specialized digital skills.

This program is perfect for marketing professionals seeking to develop digital media competencies, as well as graduates aspiring to enter the digital marketing field and boost their employability in this expanding sector.

You'll explore crucial aspects of digital marketing strategy, digital technology implementation, and campaign analysis. The curriculum covers practical and creative skills development in areas like email campaigns, search engine optimization (SEO), digital advertising, web usability, mobile apps, market targeting, affiliate programs, online public relations, and social media marketing.

Developed in collaboration with top digital experts and the Institute of Direct and Digital Marketing, our program ensures you acquire industry-relevant competencies. Successful participants may also qualify for additional professional certifications.

Opting for the Professional Placement MSc offers dual career advantages, providing hands-on experience, opportunities to apply advanced skills in real-world settings, and enhanced employability.

During your first year, the University will assist you in securing a placement while you build your expertise. The second year involves an industry placement where you'll collaborate with professionals and expand your network. By applying cutting-edge business knowledge in workplace settings, you'll create tangible impact and establish valuable employer connections.

While students must independently secure placements, the University provides support. A dedicated preparation module will help you transition smoothly into your placement experience.